So picture this. I'm at a marketing conference and a woman stands up and says, I hate marketing.

I thought, what is going on here? And when I thought about it, I realized that there was two

important ingredients that she was missing. And if you've ever felt that way or if you've

ever felt discouraged in your business, you're absolutely going to want to listen to

this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real

world marketing tactics and strategies for getting what you have in

front of a lot more people. Thanks for spending some time with me today. Now let's get started.

Hello, my friend. Good to be back with you. I'm actually recording this in Las Vegas. I was supposed to be flying out right now, in fact, and then go to check in to my flight

and find out there's a five-hour delay.

So, long story short, I decided to stay in the hotel and paid a little extra, paid a little

extra to have some peace and quiet.

That's what you do.

We talked about that in episode number 17, where people pay for convenience. This is exactly what's happening right now.

So I want to come to you because the reason I was in Las Vegas was I was here attending

Ryan Levick's marketing conference called Ask Live. And it's an awesome conference. If you don't know,

Ryan, he is the founder of the Ask Method. And basically what he does is he teaches you

how to get to know your audience better. And then based on knowing your audience better,

how to then position what it is that you have to offer in a more meaningful way. So you increase your conversions,

more people buy. So long story short, conference is awesome. Ryan is awesome. But one thing did disturb

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