022: Developing your Professional Brand with Catherine Kaputa
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 10 June 2016
⏱️ 32 minutes
🧾️ Download transcript
Summary
Former marketing VP and current speaker/author Catherine Kaputa discusses strategies for developing and communicating your personal brand at the workplace.
You’ll learn:
1) How smart elevator conversations can catapult your career
2) Approaches to take the ‘work’ out of networking
3) Techniques to subtly communicate your value
About Catherine
Catherine Kaputa is a personal brand strategist, speaker and author of the newly released “Graduate to a Great Career: How Smart Students, New Graduates and Young Professionals Can Launch Brand You” (graduatetoagreatcareer.com). She is also the author of the best-selling” You Are a Brand,” now out in ten languages. She is the founder of SelfBrand (selfbrand.com). Previously, she served as a Senior Vice President and Director of global branding/advertising on Wall Street.
Items mentioned in the show:
- selfbrand.com
- Graduate to a Great Career by Catherine Kaputa
- You Are a Brand! by Catherine Kaputa
- Entourage clip – Vincent Chase is a brand video clip
- George Costanza – call me T-bone video clip
- Catherine’s Twitter page
- The Sun Also Rises by Ernest Hemingway
- The Tale of Genji by Murasaki Shikibu
- Beauty effect research
View transcript, show notes, and links at https://awesomeatyourjob.com/ep22
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Transcript
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| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money with your host, Pete Lekitis. |
| 0:17.0 | Well, hello to Lucky episode number 22, where we are chatting with Catherine Caputa. |
| 0:25.7 | Catherine has towering expertise and branding and marketing from a long, long career and |
| 0:31.0 | senior leadership on Wall Street and now she speaks and writes about this in terms of you for your own personal and professional brand, you know, what you get associated with you in the workplace and how to really do that in a smart way. |
| 0:45.2 | So you're going to learn one how smart elevator conversations can in fact catapult your |
| 0:50.8 | career, two approaches for taking the work out of networking, and three, |
| 0:56.1 | some sophisticated techniques to subtly communicate your value and your brand. |
| 1:01.2 | So if you want to check out the show notes of transcripts, and your |
| 1:05.0 | job. |
| 1:08.0 | job and your job. at awesome at your job.com |
| 1:09.0 | slash Epp to2. |
| 1:11.0 | and if you want just a two minute summary of perspectives from Catherine and every other guest, |
| 1:15.8 | sign up for the gold nugget email list. |
| 1:18.4 | A quick bit about Catherine, Catherine Caputa is a personal brand strategist, speaker, |
| 1:22.1 | and author of the newly released |
| 1:23.7 | graduate to a great career. How Smart Students, New Graduates, and Young |
| 1:27.4 | Professionals can launch Brand You. She's also the author of the |
| 1:31.6 | best-selling You Are a Brand book now out in 10 languages. |
| 1:35.8 | She's the founder of Self-Brand, Found at Self-Brand.com, and previously she served as a senior |
| 1:40.7 | vice president and director of global branding and advertising on Wall Street. |
| 1:45.7 | Here's Catherine. |
... |
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