021: Making Cold Emails HOT with Alex Berman
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 8 June 2016
⏱️ 29 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
How do you make an email stand out amid overflowing inboxes? Chief Marketing Sumo and email expert Alex Berman teaches how to craft effective emails that get responses.
You’ll learn:
1) How to send cold emails, without being a spammer
2) How to zero in on a recipient’s email address
3) Best practices in customization, subject lines, and openers to ensure your email gets read
About Alex
Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.
Items mentioned in the show:
- Streak (CRM for gmail)
- Yesware
- Quickmail.io
- Sidekick chrome extension
- The Pratfall Effect
- Rapportive
- Pete Holmes “You Make it Weird” featuring Zach Galifianakis
- Call Me Ted by Ted Turner
- Grant Cardone’s YouTube channel
- Gary Vaynerchuk’s YouTube channel
- Kevin Smith’s SModcast
- TextEdit
- Rocketship.fm
- Inspirebeats.com
- Alex’s YouTube channel
View transcript, show notes, and links at https://awesomeatyourjob.com/ep21
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money. |
| 0:14.0 | With your host, Pete McKitis. |
| 0:18.0 | Okay, well, this is a real fun episode 21 |
| 0:21.2 | where we've got Alex Berman who is providing some very useful |
| 0:26.3 | tactical suggestions about writing cold emails. If you've ever had to reach out |
| 0:30.6 | to a total stranger with an email. |
| 0:32.7 | Alex shows how it's done. |
| 0:34.0 | And it's actually been very helpful for me |
| 0:35.4 | as I'm reaching out to strangers for a podcast interview. |
| 0:37.8 | So I can attest personally, the stuff he's teaching here works. |
| 0:42.1 | So it's very worthwhile. So Alex is going to share a little bit |
| 0:46.4 | about how to send cold emails without being a spammer, how to figure out what a |
| 0:50.9 | recipient's email address is, |
| 0:53.1 | and best practices and customization, |
| 0:55.3 | subject lines, and openers to ensure that your email gets read. |
| 1:00.2 | So if you want to check out some of these items, show notes, the transcript and other resources, |
| 1:04.8 | you can find that at awesome at your job.com slash eep 21. |
| 1:09.3 | Or if you want just a super quick recap of Alex has taken every guest's insights sign up for the |
| 1:15.2 | gold nugget emails a quick bit about Alex. Alex Berman is the chief marketing |
| 1:20.0 | sumo for Inspire Beats and is responsible for generating over $20 million in business to business |
| 1:25.8 | leads this year. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from How to be Awesome at Your Job, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of How to be Awesome at Your Job and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.