You want an easy way to make a lot more money in your business?

Well, you need to market to your most valuable customer.

I'll tell you exactly who that is in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today.

Now let's get started.

Welcome back to Marketing Your Business.com. And yes, we are going to be talking about your most valuable

customer, which, have you guessed it yet? Do you know what it is? Your most valuable customer is your

existing customer, your existing customers. I want to share with you a quick strategy that you can use,

and I just experienced this myself.

Let me tell you, bud.

Okay, so it is cold weather time here.

I mean, where we are, which is just south of Toronto, we know, we got snow on the ground.

The kids, you know, it's a nightmare getting them out the door every day because, you know,

you got your snow pants, your winter boots, you got your hat, your gloves, your neck

warmers. I mean, with little ones, it just seems to add like a huge amount of time to getting

ready in the day. But the other thing about winter and the snow is that when it comes to the

cars, your cars, your vehicles just get absolutely

caked with salt from the roads. You know, so like, obviously the snow plows are out to try to clear

all the snow and then they spread all this salt everywhere to keep the ice from forming on the roads.

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