This is She's Equipped with Jennifer Allwood, a podcast for Christian women in business who want to earn more from their God-given talent, grow their impact, and lead with faith.

Well, welcome back to the podcast. This is a special episode today. Today is the first time that I get to share the heart and the strategy behind

She's Equipped, which is my brand new membership that's becoming like the central

hub slash home for everything that I teach.

So let me give you just a little bit of backstory, okay?

So I have been launching programs in the online space, webinars, courses,

memberships, etc. for well over 10 years. And I've had years of running like multiple offers,

launching multiple things. I had creators roadmap, The Better Way, Inner Circle, which is the membership group I

started like 10 years ago. Offer magnet, list magnet, website in a week. Masterminds, several

different masterminds. Like there's been a lot of different things that I've offered in the last

decade plus. And each of those programs really offered a purpose. They

served a purpose. They were great for my clients, you know, during that time. But they also

added like a layer of complexity. Okay. And complexity in business is not good for me and my team, and neither is it good

for my clients. When you have too much complexity, by complexity, I mean this. You know,

lots of different offers that you're offering at lots of different times and people are coming in

in different times and in different stages.

And what it does is it ends up like kind of stalling parts of the business and making things

really confusing, both for us on the back end and for you guys, sometimes on the front end.

And so simplicity is actually much harder, both to try to figure out how to offer and to like, you know,

once you've gotten your business to where it's complex and you're doing, you know, several

million dollars a year and you've got all these different offers, like to try to simplify

things, it almost feels like going backwards.

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