007 - NIL and culture in college basketball 060226

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🗓️ 2 June 2026

⏱️ 15 minutes

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NIL and culture in college basketball

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0:00.0	And we are back, folks, here on the Michigan Insider on the Big 1050 WTCA, online, the big 1050.com.
0:05.4	One of the main points that I made that sat down or stood up and was talking about NIL.
0:12.7	It's like you were when we were having this discussion about Miles Garrett and the Rams approach, it's like that's an extreme.
0:20.2	I don't want to do that.
0:22.3	I think going to the extremes very often doesn't work.
0:28.0	Going to extremes is usually a sign of desperation.
0:30.2	Right.
0:30.6	But they have found a way to master.
0:32.5	Like to me, they're the clear favorite to win the Super Bowl.
0:35.8	Yeah, this is a remarkable model that it works for them,
0:38.5	but it's not going to work for most people,
0:40.1	and it's not going to work in most sports.
0:41.5	But I wanted to highlight for as much as the narrative,
0:45.8	they tried to make the narrative that was what Dusty did.
0:48.8	That was not what Dusty May did.
0:52.3	He was not the highest bidder for every guy.
0:56.4	He was.
0:56.7	Now, you got to be in the game.
0:59.9	You can't just be a, you know,
1:02.6	you can't be pressure right going on.
1:03.8	You can't be the pressure right in bidding the $1 at the end.
1:06.3	No, you can't be.
	...

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