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Michigan Insider

007 - NIL and culture in college basketball 060226

Michigan Insider

Michigan Insider | Cumulus Media Ann Arbor

News, Sports, Sports News, Football

4.3874 Ratings

🗓️ 2 June 2026

⏱️ 15 minutes

🧾️ Download transcript

Summary

NIL and culture in college basketball 

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Transcript

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0:00.0

And we are back, folks, here on the Michigan Insider on the Big 1050 WTCA, online, the big 1050.com.

0:05.4

One of the main points that I made that sat down or stood up and was talking about NIL.

0:12.7

It's like you were when we were having this discussion about Miles Garrett and the Rams approach, it's like that's an extreme.

0:20.2

I don't want to do that.

0:22.3

I think going to the extremes very often doesn't work.

0:28.0

Going to extremes is usually a sign of desperation.

0:30.2

Right.

0:30.6

But they have found a way to master.

0:32.5

Like to me, they're the clear favorite to win the Super Bowl.

0:35.8

Yeah, this is a remarkable model that it works for them,

0:38.5

but it's not going to work for most people,

0:40.1

and it's not going to work in most sports.

0:41.5

But I wanted to highlight for as much as the narrative,

0:45.8

they tried to make the narrative that was what Dusty did.

0:48.8

That was not what Dusty May did.

0:52.3

He was not the highest bidder for every guy.

0:56.4

He was.

0:56.7

Now, you got to be in the game.

0:59.9

You can't just be a, you know,

1:02.6

you can't be pressure right going on.

1:03.8

You can't be the pressure right in bidding the $1 at the end.

1:06.3

No, you can't be.

...

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