006: Entrepreneur Helping Entrepreneurs Around The World with Michael McCafferty
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 5 June 2017
⏱️ 36 minutes
🧾️ Download transcript
Summary
Michael McCafferty is the creator of the software product TeleMagic and known as the “Father of CRM”. He’s been building and selling businesses over 55 years and now is out to change the world… Again!
In this episode, Michael McCafferty and I discuss:
- How we met years back
- TeleMagic and the start of CRM industry
- Major challenges he had to go through
- Marketing a software company
- Bringing a non-salesperson to the team
- Dealing with customers
- Profit first mindset
- Finding your passion and going all in
- His recent projects
- Fear as a motivator
- What he is doing today and how it is changed the world
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Transcript
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| 0:00.0 | You're listening to your first thousand clients with Mitch Russo. |
| 0:07.0 | Today I am interviewing one of my dear friends and amazing individuals. name is Michael McCafferty and Michael |
| 0:16.4 | and I met in a very strange circumstance the way we met is both of our companies were bought |
| 0:22.4 | by Sage PLC and at the time Michael's |
| 0:27.3 | company was bought first and then my company Timeslips was bought second and |
| 0:32.1 | I didn't know Michael, but I sure knew his product. And |
| 0:36.6 | when we joined forces finally after we were both bought by Sage, then I was able to experience Michael's amazing abilities and of course see the |
| 0:49.1 | amazing power of the product that he had built over the years. So Michael, welcome to the show and I want you to elaborate a little bit more on your background and tell me, if you will, what your memories are of that time |
| 1:02.9 | than we first met. |
| 1:04.2 | Wow, well, let me just say thanks for the opportunity |
| 1:08.2 | to be of service and it's always great talking with you Mitch and let me see you want to go back what |
| 1:17.2 | to 1993 94 95 I think we met what 95 is 96 something like that right I sold my company 94 you must have sold in 92 right I did yeah |
| 1:30.2 | 92 October the 2nd. I remember it well. |
| 1:34.0 | Yeah, I don't remember the exact date, but I think it was in October as well. |
| 1:40.0 | But the thing about it is the product that you had built Tele Magic was really in many ways the beginning of a revolution. I mean it was the start of the CRM industry and I want to let you tell that story but at the same time I want to acknowledge that back then |
| 1:59.2 | Tele Magic was the hottest product on the market and everybody who did anything with people and |
| 2:04.8 | selling and staying in touch with others had to use Tele Magic. |
| 2:09.2 | Well you know that was a pretty interesting time. I was a independent computer |
| 2:16.2 | consultant I just went around and helped people with their computers regardless of |
| 2:20.3 | what kind of machine it was whether it was an Apple or a ProMCO or an IBM |
| 2:26.6 | mainframe or a PC. |
| 2:30.8 | And eventually, over a couple of years of doing this, I noticed that there was a real need in the marketplace for software that would help sales people and entrepreneurs grow |
... |
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