#005 - Dominic McGregor - Controlling The World's Social Media, Building a 400 Million Person Network and Overcoming Addiction
Modern Wisdom
Chris Williamson
4.7 • 4.6K Ratings
🗓️ 20 February 2018
⏱️ 65 minutes
🧾️ Download transcript
Summary
Dominic McGregor is the COO and Co-Founder of Social Chain, the UK's largest Social Media Agency.
I visited him in his Manchester office to talk about how he started Social Chain and grew it to have a 400 million person online reach, his thoughts on the ethical impacts of social media on individuals and society as a whole, and how he dealt with alcohol dependancy whilst running Social Chain - to now be 20 months sober as he prepares to take on one distance-run every month in 2018.
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Transcript
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| 0:00.0 | So I'm writing saying that you guys have got access to about 400 million people, is that right? |
| 0:04.6 | Yeah, yeah. |
| 0:05.5 | The total combined reach... |
| 0:07.1 | Crossroads. |
| 0:07.8 | Facebook, 400 million people. |
| 0:09.0 | Yeah, yeah. |
| 0:09.8 | Cross the world. |
| 0:10.8 | Which is... |
| 0:11.6 | We have followers in like Taiwan. |
| 0:13.2 | Fucking stupid. |
| 0:14.2 | Everybody. |
| 0:14.7 | Like, who's got 400 million of anything? |
| 0:17.4 | I know. |
| 0:17.9 | Like, he's just crazy. |
| 0:19.2 | When you put it into a graphic, it's like... |
| 0:20.7 | Okay, of course. |
| 0:30.0 | It's Dominic McGregor. |
| 0:37.3 | Welcome Mother Whiston. |
| 0:38.3 | How are you? |
| 0:39.3 | Good, thank you. |
| 0:40.3 | How are you? |
| 0:41.3 | Good drive down from Newcastle Manchester in the rain. |
... |
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