Hey everybody. Thanks for tuning in and welcome to the future, a podcast about the

business of design. I'm your host Chris Doe and I talk about creative

entrepreneurship and what it takes to be successful whether you're running a

creative endeavor or anything else I believe these principles that I talk

about are broadly applicable to just about any

industry and it's about creating a successful mindset.

Well who am I in the first place?

Why am I doing a podcast? In my day job I run a studio called

Blind and you can check out our work there. It's Blind.com and we generally describe ourselves as a motion design studio.

We do live action production visual visual effects, and animation, and we've been doing this for over 21 years.

Something else that I've started, which is called The School Rocks.com, with my friend and partner, Jose Caballer. It's an online education platform. So we

package the things that we teach into little kits and make videos and you can

also find this on YouTube. Why start a

podcast? Well this is not a format that I'm usually working with images and

visuals and animation but the podcast came from all our users who said, I love the content, I just

want to be able to hear you on my commute.

So we're going through this process of setting up the studio just to do that, because to me,

if you want to be successful in business you have to give

the users what they want this is called user experience design give them what they want in

the fewest number of steps so we're going to go through some of our back catalog, the episodes that make the most sense in terms of creating it as an audio-only thing.

But we're also recording new dedicated content that is specifically designed just to be on the podcast.

So for the very first episode I was thinking I just got back from doing a little bit of a summer speaking tour.

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