4.8 • 793 Ratings
🗓️ 8 April 2024
⏱️ 24 minutes
🧾️ Download transcript
The biggest news this week in E-commerce is that Thrasio, the biggest aggregator in online brands, is filing for bankruptcy after losing $3.4 billion.
What does this mean for you? Well it could mean that 2024 is the best time ever to build an E-commerce brand!
In this podcast I explain what real brand building looks like and what the largest Amazon aggregators who are losing billions have been doing wrong so you can avoid the same mistakes.
We're seeing better results than ever before inside The One Percent.
Launches are selling out, and students are hitting record months over and over.
When you can build a loyal audience of customers who care about your brand, scaling up becomes easy.
To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:
http://www.Capitalism.com/Million
Connect with me on Instagram at:
https://Instagram.com/RyanDanielMoran
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0:00.0 | One of the world's biggest Amazon sellers just lost $3.4 billion of other people's money |
0:10.0 | so that you don't have to. Today, we're going to talk about where Thracio went wrong so that you |
0:15.5 | don't make the same mistakes. So the big news in e-commerce is that Thraccio, the biggest aggregator of Amazon-based businesses, |
0:22.7 | is filing for bankruptcy. |
0:24.6 | Now, they're filing a Chapter 11 bankruptcy, which is restructuring. |
0:28.1 | It means that they go to their lenders and they say, |
0:31.0 | we might go out of business if you don't work with us. |
0:33.9 | It brings everybody to the table so that you can renegotiate all of that debt. |
0:38.0 | And they announced that that renegotiation has been complete. |
0:42.2 | Now, before we go into what that structure looks like, let's look at how we got here. |
0:46.9 | Thracio made really big news when they achieved a $1 billion valuation back a few years ago. |
0:54.0 | This is what kicked off the big Amazon |
0:57.0 | aggregator boom. This company that nobody had heard of was valued at a billion dollars because |
1:03.3 | they were buying up fast-growing Amazon businesses. And then all of the banks and all of the private |
1:10.6 | equity firms started throwing money at something |
1:14.3 | that could have that type of evaluation. And you saw Amazon aggregators pop up everywhere and all of |
1:20.5 | my students got rich because they sold their companies to these aggregators. But if you were in the |
1:25.8 | space at all, if you were even somewhat exposed to how |
1:30.4 | Amazon worked, every single one of us saw this coming for years. There are exactly zero |
1:37.5 | e-commerce operators who are surprised by this news or are surprised that the whole market has gone |
1:45.6 | kerplunk. |
1:46.8 | We've been waiting for this for a couple of years now. |
... |
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