Zuckerberg v Musk: Will Threads 'kill' Twitter?
This Is Why
Sky News
4.0 • 552 Ratings
🗓️ 7 July 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
But can the tech company, which also owns Instagram and WhatsApp, capitalise on recent changes at Twitter by owner Elon Musk which have alienated many of its users and advertisers?
Not content with a battle on socials, Meta's multi-billionaire owner also seemingly agreed to a cage fight challenge from his rival – though no date has yet been set for that.
On the Sky News Daily, Sally Lockwood takes a closer look at how Threads measures up against Twitter with tech commentator and journalist Chris Stokel-Walker. Plus, Sally discusses the rivalry between Zuckerberg and Musk with Ben Little, associate professor of cultural politics at the University of East Anglia, who co-authored the book 'New Patriarchs of Digital Capitalism: Celebrity Tech Founders and Networks of Power'.
Annie Joyce – senior podcast producer
Alex Edden – interviews producer
David Chipakupaku – podcast promotion producer
Paul Stanworth - editor
Transcript
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| 1:03.2 | greener than total estimated petrol and diesel car emissions. On this Sky News Daily, we're talking threads, hailed as the big new rival to Twitter. Well, it certainly looks very similar, it's very |
| 1:09.1 | similar to use, and the timing of its launch isn't lost on anyone as Twitter goes through a turbulent period with recent changes upsetting tweeters and advertisers. There have been rivals to Twitter before. But this one perhaps presents the biggest challenge to Elon Musk yet, because it has the |
| 1:28.3 | might of meta behind it, the owner of Instagram, WhatsApp and Facebook. |
| 1:33.3 | Some in the tech world are calling it the Twitter killer. |
| 1:37.3 | Within hours of its launch, Meta boss Mark Zuckerberg said 10 million people had already signed up. |
| 1:43.3 | But this isn't just about two rival platforms. |
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