Maybe if you did only one thing in your life to be more influential, it would be to choose to like

each person that you meet with or that you encounter and to do whatever it takes to like them.

The most important person is the other person. It's not you.

So what do you think of when you hear the word influence? Or the phrase be an influencer?

Well, maybe you think about the ability to affect another person to have influence over them.

Or to persuade them to adopt an idea, point of view, maybe an opinion, or maybe take an action

or commit to something or buy something or buy into something. Whether we're comfortable with

the notion of influence or persuasion or not, we are all immersed in overlapping processes of

subtle and not so subtle influence all day every day. It's simply a fact of human interaction.

And to better understand how to both cultivate our own skills and tools and also become more aware

of the scripts that are running all around us all day. I'm so excited to be able to sit down with

my friend Dr. Zoe Chantz. So Zoe is a writer, a teacher, researcher, climate philanthropist obsessed

with the topic of interpersonal influence. She earned her doctorate in behavioral science from Harvard

and now teaches mastering influence and persuasion the most popular course at the Yale School of

Management. And her research has been published in top academic journals covered in global media.

She speaks internationally for Fortune 500 firms and leading NGOs gave a wildly popular TED Talk

how to make a behavior addictive and her framework for behavior change is the foundation of Google's

global food policy that helps over 100,000 people make healthier choices every day. And before

focusing on academic pursuits, she also just happened to manage a $200 million segment of the

Barbie brand for Mattel. Fundamentally, Zoe teaches smart, kind people to raise money for charity,

get elected to office, fund startups, start movement, save lives, find love, negotiate great deals

and job offers and even get along better with their kids. In other words, she helps people

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