The internet is coaching our kids.

When boys hear that on repeat, it shapes how they see themselves.

We can't leave it to those voices.

We have to be louder.

Together with EEE, we need to coach them, guide them, back them.

Building our boys up every chance we get.

Be yourself. Back your mates.

Confidence comes from a win.

Yes!

As proud partner of the England team's

E has support and guidance to help build all our boys up

on and off the pitch.

Search EEE Yes Boys.

Did you ever enjoy your achievements when you were active?

No.

Same time.

The moments of greatness or being in sport for me was always the best parts were the moments leading up to the big moment.

When it's good, you don't learn a lot. When it's difficult, you learn much more.

And you become stronger, especially here. And that will show who you are in the end.

I always remembered where I started, which was as a kid behind everybody else.

I was you once but I was also the kid that wanted what you had once too.

So you better figure it out. I always remember your bicycle kick in Sweden, England.

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