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it's real estate coaching radio bringing you the latest news, interviews, and secrets of the top producers.

Hosted by award-winning real estate coaches, Tim and Julie Harris.

We are back. Welcome back to Real Estate Coaching Radio with Tim and Julie Harris,

broadcasting live from lovely Austin, Texas. So Julie, welcome back, and I am looking forward

very much to today's show. We're talking about the fact that Trulia, Zillow, Realtor.com,

are preparing to spend tens of millions of dollars, like a massive

amount of money, starting radio ads and TV ads, not to get all of you to be subscribers,

but to get consumers to go to their sites and start dealing home.

So, Julie and I are going to dig deep into that, and we're going to take a stance on this

that, frankly, as always, is very agent-centric, and will hopefully benefit all of you as practitioners and business owners.

And, you know, I think it's going to be illuminating and probably a little controversial.

We always like to take the stance in everything we do, coaching, presenting this radio show, real estate insider

news, everything we do, you know, the blog, that really we are always going to provide the best

information for the agent.

Agent-centric is what our coaching business is all about, which means we put you first, not

the industry, sorry, not your broker, sorry, not the national real estate brands,

not doing that, nothing is going to come before what's in the best interest of the agent.

So with that in mind, Julie, before we get to today's topic, any interesting stories you want

to briefly share with us so we can get to today's meet?

Sure, well, briefly, kind of a mindset check for some people. I just had a call with

Cheryl in a Dinah, Minnesota, a really great little market up there. We've always had

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