Welcome to the Growth Stacking Podcast.

This is Dan Martel.

I'm going to share with you exactly how I build a million dollar company in 60 days,

what I call the replacement ladder, how I replace myself out of different parts of the business

so that I could do this in a month.

Some people think it's crazy. It's not possible.

I'm going to tell you how to do it in this video. The first step is choosing the business model.

A long time ago, I remember hearing Warren Buffett talk about great businesses have high margins.

So choosing the right boat to get into. Sometimes they're called opportunity vehicles,

but essentially choosing the business is the first decision. See, yesterday I was coaching a client. They had a $6,000 average order value. And I said, well, out of that, what's your gross margin? You know, after you pay the cost to make the thing and deliver it and all that stuff, what are you left with? And they said, well, only about 40%. See, most businesses, if you don't have a high gross margin product that you're selling,

it's going to require too much capital to scale. So for you starting off, you may not have the

ability to grow the business because you don't have the dollars left over from the sale to actually

reinvest in that growth. So number one is choose the right business model. Number two is you got to

work really quick to clone yourself. And I talk about this in my book, buy back your time. If you're

trying to grow really quick, you should be spending your time on things that generate money,

not on messaging, communications, scheduling, processing, administrative stuff. I mean, I literally had to set up the corporations,

hire a bunch of people, open up the bank accounts,

do all this stuff.

Now, if I was doing that, that would take 10 to 15 to 20 hours a week.

But because I wanted to run, and I didn't want to walk,

I got my assistant to do it.

And that's why I talk about in the replacement ladder,

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