If an injury is to be done to a man, it should be so severe that his vengeance need not be feared, that is Machiavelli.

And it is one way that Ryan Holliday could have begun his book, Conspiracy, Peter Teal, Hulk Hogan, Gocker, and The Anatopy of Intrigue.

Conspiracy is a fascinating book for a lot of levels, and we're going to loop it in to his other book,

perennial seller, and we'll even talk a little bit about Peter Teals,

0 to 1. Before we do, if you've never heard me before, this is Michael Cernovich, Cernovich.com and Rockfin.

com, Rokkfin.com, bringing you some book reviews and my book review style is a little bit different

than than most peoples the traditional book review style is to say hi I'm here at the author I'm going to interview the

author a little bit that's kind of fun but my writing style of book reviews has

always been a little bit different if people have read them throughout the years.

I incorporate what I've read into things that I know to be true about the world.

I always highlight favorite quotes of mine and I like to weave a book together with

other books or other ideas and that's what we're doing here because we're gonna

review conspiracy theory with the context of perennial seller also by Ryan Holiday, Prennial Sellers, the art of making and marketing work that lasts, and then we'll talk about zero to one also.

Conspiracy to me anyway is Ryan Holiday sort of coming out book. I'd read Ryan Holiday stuff

throughout the years and I think Ryan is kind of hard to avoid if you're

somebody who reads books you've probably either been on his newsletter or you've read his posts or you've seen his medium he's sort of everywhere actually at least if you're in a certain demographic

One thing you'll learn is that we all think were special, but we're all just part of a demographic.

That was revealed to me one day when I was with one of my best friends hanging out,

and I went to grab my wallet, it was his wallet and I said did you

buy this wallet of a Facebook ad he goes I actually did and then of course I

drank mushroom coffee and the same friend does too and the mushroom coffee I learned about from Facebook and you realize, oh yeah, we're all so special,

but the odds are 80% that if you listen to my podcast, you've heard of Ryan Holiday because why because demographics people with a

...