Hey everybody, welcome back to the show. We're in the middle of an eight-part series about

building a million-dollar business. We've gone through building a small audience. We've gone

through your launch and getting the first $10,000 in sales. And today we're at step four.

Step four is about building 100 hundred reviews. And if you

get this part right, you can suck at just about everything else and still have a shot at building

a million dollar business, or at least having a thousand dollars a day in sales. This step of the

process solidifies your product so that it gets organic traffic.

This is the part of the process that allows you to run advertising and be profitable.

This is also the part of the process where we are starting to build a base of feedback that we can use to recruit other customers

and raving fans. Trouble is, this is the part where most people quit. Because they get this big

surge of sales out of the gate and then they wonder, what the heck do I do now? I'm not getting the

glorious momentum that comes from this big surge of sales.

And the trap that some entrepreneurs will fall into is thinking that that surge of sales is only

going to continue forever and ever amen. Or even worse, they associate the big surge in sales

with a launch. So they live from launch to launch to launch. And they never

build the foundation of a business that take sales, whether they're working or not. That's why

this step in the process is so important. But it looks a lot like work. It looks a lot like getting

your fingernails dirty and doing the work that most entrepreneurs

do not want to do. A lot of entrepreneurs will ask the question at this stage in the process,

how do I get to 25 sales a day as fast as possible? Because we all know that if you have four

products at 25 sales a day, that's 100 sales a day. At a $30 price point, that is a million dollar business,

and you can get there within about a year's time. However, if you skip this part of the process,

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