Zero Budget, High Engagement Video Marketing Strategies | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 2 May 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do I really need to give you yet another reason to concentrate your efforts on video marketing? How about this… Since Jeremy Knight started getting serious about video in 2019, he’s gotten his marketing expenses down to ZERO and pulled in 1.2 million dollars in GCI just last year. I guess you don’t need to spend money to make money… This week, I sat down with Jeremy to discuss some of the strategies he uses to make his videos stand out, drive engagement, and generate massive income. It all comes down to being the “content DJ” in his market – the one who spins the news. If you’re looking for a great example to emulate, you’ll want to watch or listen, right here.

Transcript

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0:00.0	We're talking, you know, this year, $100 million in volume,
0:02.2	two and a half to three million bucks,
0:03.8	zero marketing budget, just creating videos.
0:06.5	Yeah.
0:07.3	Yeah.
0:08.1	Yeah.
0:09.0	Yeah.
0:10.1	Yeah.
0:11.1	Yeah.
0:12.1	Yeah.
0:13.1	Yeah.
0:14.1	Hey, welcome back to this week in marketing.
0:15.3	Today I've got the Jeremy Knight Austin, Texas
0:17.7	by way of San Diego 12 years ago, by the way.
0:20.5	In 2019, Jeremy went all in on video marketing.
0:25.8	Today we're going to unpack the two most important tactics
0:28.5	and how he makes the phone consistently ring
0:31.2	because of video.
0:32.6	Jay Knight in the house.
0:33.9	What's up, man?
0:34.9	Thanks for having me.
0:35.7	I appreciate it.
	...

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