Zero-250 Challenge: Determining The Perfect Offer For Your Audience

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 4 August 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

The second lesson will cover how to pinpoint your perfect, niched offer for your audience -- one intentionally crafted with a clear purpose and obvious value that’ll get people excited to give up their email address to grab it! You'll learn six different things that you can offer, how to get started right now using resources that you already have, what MY three best performing opt-ins are, and that DONE is better than perfect! Assignment 2: Create your first freebie! Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk

Transcript

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0:00.0	Hey Gold Diggers, you're tuning into the Zero to 250 Challenge mini series on the Gold Digger
0:05.5	podcast.
0:06.5	In this short five episode series, I'll lead you through everything you need to know
0:10.6	to start, launch, grow, and scale your email list.
0:14.5	Ready for lesson two?
0:15.9	In this session, you'll determine the perfect offer for your audience.
0:19.4	Alright, here we go.
0:22.1	In the last episode, I explained this strategy behind emailless building to help you understand
0:26.8	how you personally can harness the power of email marketing no matter what type of business
0:30.9	you're in.
0:31.9	Inside of this episode, I'm going to teach you how to create the perfect offer for your
0:35.8	audience.
0:36.8	So if you've ever felt like you have nothing to put out into the world that someone
0:40.1	would be willing to exchange your email address for, I want for you to think again.
0:44.8	In the last episode, I shared about the power of email marketing and you hopefully followed
0:49.1	my instructions to create an account or sign into one that you already own.
0:53.8	So now that you are officially enrolled in the email marketing game, the best way to grow
0:58.8	your list is to create an opportunity or an offer that excites people to exchange their
1:04.3	email address in order to receive it.
1:07.5	While you absolutely could create a generic newsletter sign up, I want for you to create
1:12.5	something of value because who wants to sign up for just a newsletter other than maybe
1:17.1	your mom?
	...

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