ZenOutreach lands first 2 customers, $2k in MRR, How she did it
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 26 July 2021
⏱️ 11 minutes
🧾️ Download transcript
Summary
Previously co-founded a tech-based real estate service and led sales at an Amazon seller management company. I founded ZenOutreach in February 2021. ZenOutreach is a lead generation company. We offer different packages from list building, email outreach and custom plan. We do 100% of the work for our clients, optimize their campaigns and convert leads into sales opportunities.
Transcript
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| 0:00.0 | You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. |
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| 0:29.6 | It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatska.com. |
| 0:35.6 | Hey folks, my guest today is Laura Vanden Harrogan. She previously co-ed. it out right now at GitLatka.com. |
| 0:40.5 | Hey folks, my guest today is Laura Van Den Heraldgin. |
| 0:44.9 | She previously co-founded a tech-based real estate service and led sales at an Amazon seller management company. |
| 0:46.0 | She founded Zen Outreach in February of 2021. |
| 0:48.7 | It's a company that focuses on lead generation. |
| 0:51.0 | They offer different packages for list building, email outreach, and custom plans. They do 100% of the work and help their customers optimize their campaigns to convert |
| 0:58.2 | leads into sales opportunities. All right, Laura, you ready to take us to the top? |
| 1:02.8 | Yes. Hi, Nathan. Thank you for having me today. You bet. Welcome to the show. So just to be clear, |
| 1:08.0 | Zen Outreach, are you guys a SaaS company or a service business? So we do B2B outreach for SaaS companies and for agencies, but we are service business. |
| 1:18.6 | So it's almost like an outsourced, you're like an outsourced SDR team kind of. |
| 1:23.6 | Correct, yeah. |
| 1:24.6 | I see. |
| 1:25.6 | Okay, tell me more how that works. What do you, you know, what do customers typically pay you and what are they buying? |
| 1:31.5 | Okay, so we have three different type of packages that we offer. |
| 1:36.0 | The first one is what we call in these buildings, so whereby we just look for leads that are within the clients requirement for their target clients. |
| 1:44.8 | Then the second one, we do email outreach. So we do basically what we do in the first package, |
| 1:49.6 | then we do the outreach campaign via email. And then the last one is a custom plan. So |
| 1:55.7 | the client let us know what type of skills they are looking for into a sales development |
... |
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