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This is Masters in Business with very Reholtz on Bloomberg Radio.

This week on the podcast, what can I say? Zeke Fox's book, Number Go Up, Inside Crypto's

Wildrise and Staggering Fall is just a shocking and hilarious and fun read. I read it pretty

quickly in less than a week. And I thought it was just fascinating. It is a deep dive

on no holds barred look at crypto and the many, many scams that take place across everything

from NFTs to ICOs to hacks to Bitcoin business models. He is especially unhappy with

tether, which by the way of all the scams in the book, tether so far seems to be holding

up. It's really the thing that pulled him into the world of crypto. And it's the one

that has outlasted the writing of the book. Lots of other things fell apart including

FTX. I found the book to be really entertaining and amusing and a little bit horrifying. Parts

of it are really just terrifying. But Zeke is a fascinating guy. He is an award-winning

investigative reporter for Business Week and Bloomberg News. He won the Lobe Award,

the civil gavel award. He was a National Magazine Award finalist. He is really an interesting

guy with a fascinating history. And the story of how he unraveled all of the mayhem in

the world of crypto is really quite fascinating. Starting with a buddy who made a little

money and he just gets sucked into the nether worlds of everything from Luna to Tara to

Celsius to tether to NFTs and the board ape yacht club. It really is just a very entertaining

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