Hey guys, J.B. here, the Wolf of Wall Street in the Wolf's Dan for another awesome episode.

Got a great guest today, specialist in the world of PR, and just leave you a brief background

because I think people don't understand what PR is, how it's used, and how it differs

from marketing.

Now for starters, one thing about PR is it's basically free.

In the sense that what you're doing is you're going to media outlets and you're getting articles

written about you and so forth and getting exposure and people like myself is very easy

for me to get PR because I have a brand.

You also can pay people to get you exposed.

You can pay to go on people's podcasts.

You can pay to have yourself in certain public venues, magazines, and also online TV shows,

but for the most part, PR is free while marketing is the thing that you pay for.

It's a bit different.

Typically PR is softer, brand-building types of things where you see yourself, perhaps

on billboards, on TV, magazines written about articles.

It's really great for branding yourself as an expert as an influencer, so to speak.

And then on the other side, you have marketing, which typically is a bit more directed as

a call to action.

And nowadays, especially online, you still have a direct response type of marketing, where

there's an action involved that you're taking at the end of the sequence.

So there's the same click on this link to learn more and through the name to get such and

such.

...