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FranklinCovey On Leadership

Zack Kass: Thriving in an Age of Unmetered Intelligence

FranklinCovey On Leadership

FranklinCovey

Business, Management

4.6 • 215 Ratings

🗓️ 17 February 2026

⏱️ 47 minutes

🧾️ Download transcript

Summary

As AI drives the cost of cognition toward zero, competing on intelligence alone will no longer be enough. Former OpenAI go-to-market leader Zack Kass argues we are entering a “next Renaissance,” where intelligence becomes abundant and leaders must rethink strategy, talent, and purpose. He distinguishes between incremental AI gains and exponential reinvention, challenges organizations to clarify mission over legacy methods, and warns against confusing hype with real transformation. Kass also explores the cultural barriers to adoption, the myth of AI-driven decline in critical thinking, and why human qualities—agency, empathy, courage, and creativity—will define leadership in a post-AI world. Listen to this episode of FranklinCovey On Leadership with Will Houghteling to explore how to lead when intelligence is no longer scarce. FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at info@franklincovey.com, visit franklincovey.com, or call us at: 1-888-868-1776

Transcript

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0:00.0

What if intelligence is a factor resource that is going to go from exceptionally scarce to

0:05.2

abundant? And that competing on the basis of brilliance alone will become very hard,

0:10.9

which for a long time it was very, we were very capable of doing in sort of this

0:16.1

pre-modern industrial world, intelligence alone could get you very far. In fact, it could get you so far,

0:23.5

I remind people that Reed Hastings, the CEO of Netflix, had to pass a no-a-h-h-h-h policy in 2005.

0:30.9

Because for so much of the 90s and 2000s, the brilliant minds were being hired at any cost,

0:37.4

any cultural cost to the point where

0:39.0

Reed was like, okay, we can't, this can't go untethered any longer. We have to say that

0:45.1

brilliant people have to meet a certain morality.

0:52.2

Hello and welcome to Franklin Covey on leadership. I'm your host, Will Hodling. Today's guest is Zach Cass.

0:58.1

Zach Cass is the former head of go-to-market at Open AI and a leading voice in AI and the future of work.

1:05.1

He's the author of the bestselling book, The Next Renaissance, AI and the expansion of human potential.

1:10.9

In today's conversation, we'll separate what's hype and reality in the AI boom.

1:15.5

We'll talk about how companies and leaders can adopt AI and what leaders in a post-AI world look like.

1:22.0

Zach Cass, welcome to Franklin Covey on leadership.

1:24.2

Thanks for having me, Will.

1:26.1

Wonderful, excited for today's conversation.

1:28.3

So I want to take you back in time, November 30th, 2020, the day that ChatGPT launched.

1:33.6

You were working at Open AI as head of GoTo Market. Tell me about what that day was like.

1:39.0

Did you feel like we're about to change the world or was it just, you know, another launch?

1:45.0

I think what I tell most people is I think we were, we had been pretty excited at Open

1:49.9

AI for a while about what we were building and most people who worked there were working

...

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