Olivia Culpo here to tell you all about the launch of the new Abercrombie spring denim collection,

made the way denim should feel. Their denim has always been a staple in my wardrobe and has a wide range of fits,

styles, and washes. Every jean is available in both their classic fit and viral curve love.

Shop in the app, online, and in stores. This is Climate One. I'm Ariana Brocious. The clothing company, Patagonia, has become synonymous with outdoor adventure and sustainability, largely because of the

unconventional approach of its founder, Yvonne Chouinard.

I really believe that all of us should be buying less, but buying better.

Over the years, the reluctant businessman has also prioritized philanthropy to grassroots environmental

groups, and now he's given away the

company entirely to fund climate and conservation, a move in contrast with how most billionaires

approach capitalism. They've succeeded wildly under this current system. They think it needs to

be tweaked so that we don't overheat ourselves rather than recreated wholesale.

I'll look back with the entrepreneur, philanthropist, and adventure icon Yvonne Chouinard.

That's up next on Climate One.

The pioneering founder and owner of Patagonia is known for charting his own path through the wilderness and through business.

Rather than pushing customers to buy new jackets and gear, Yvonne-Shanard's company helps people fix buttons and zippers

and collects worn-out clothes for resale and recycling. In an industry not known for its social and environmental responsibility,

the company is a leader in understanding the impacts of its operations on people and the planet

and works hard to do no unnecessary harm.

All that effort drives up costs.

But until recently, the only shareholders were Yvonne

Chouinard, his wife, Melinda, and their two adult children. Now they've given the very

profitable company, valued at $3 billion, a way entirely to a specially design trust and organization

...