YT Industries – The Story So Far, With Founder, Markus Flossmann and CEO, Sam Nicols
Downtime - The Mountain Bike Podcast
Downtime MTB
4.9 • 628 Ratings
🗓️ 8 November 2022
⏱️ 136 minutes
🧾️ Download transcript
Summary
I recently had a great opportunity to sit down for a chat with YT Industries Founder and Chief Visionary Officer, Markus Flossmann and CEO, Sam Nicols. Markus shares the story of how YT began and how he grew it over the 12 years that he was in charge. We chat about the origin of some of the product names and those incredible launch videos. Markus also shares the reasons that he decided to step down as CEO and how they found Sam to come onboard. Sam tells us about his time at YT so far and how his experience at Amazon is helping make YT a better company for everyone.
It was a pleasure to get the chance to have such an open and honest conversation with two of the industries big players. So sit back, hit play and listen to this episode with Markus Flossmann and Sam Nicols.
You can check out all that YT have to offer over at yt-industries.com, you’ll find them on Instagram @yt-industries on on YouTube here.
Supporting Partners
YT Industries
YT‘s bikes already represent great value for money, but as a downtime listener, you can get an extra £100 or dollars or euros, depending on where you are, off of their entire range.
All you need to do is to select ‘I have a voucher’ in the bottom left corner at checkout and use the code ‘Downtime2008’ over at yt-industries.com. Please note that the code is valid for a maximum of 200 uses and runs until 31st March 2023.
Earshots
Earshots were designed with mountain biking in mind. So, if you want headphones that are the perfect fit for riding, running or training, or just for listening to your favourite podcasts, then look no further than Earshots.
As a Downtime listener, Earshots are offering you 10% off. All you need to do is to enter the code DOWNTIME22 at the checkout over on earshots.com and the discount will be applied at the final stage of the checkout process.
Podcast Stuff
Downtime EP
Downtime EP issue 2 is now available at downtimepodcast.com/ep. EP takes inspiration from the guests and topics of the podcast. It expands on them, and takes them into a stunning print-only format. EP is the perfect companion for some quiet time away from the distractions of modern life. Beautiful to have and hold, and a timeless piece of mountain bike history.
Just head over to downtimepodcast.com/ep to save yourself £5 off of the cover price with an annual subscription for just £20 plus postage or you can purchase EP1, or EP2 on their own too.
Merch
If you want to support the podcast, and represent, then my webstore is the place to head. All products are 100% organic, shipped without plastics, and made with a supply chain that’s using renewable energy. So check it out now over at downtimepodcast.com/shop.
Follow Us
Give us a follow on Instagram @downtimepodcast or Facebook @downtimepodcast to keep up to date and chat in the comments.
For everything video, including riding videos, bike checks and more, subscribe over at youtube.com/downtimemountainbikepodcast.
Are you enjoying the podcast? If so, then don’t forget to subscribe. Each episode will get delivered to your device as soon as it’s available and it’s totally free. You’ll find all the links you need at downtimepodcast.com/subscribe. You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. While you’re there, why not join our newsletter to get our Weekend Warm-Up email every Friday. Full of interesting bike-related stuff, competitions, product recommendations and more.
Our back catalogue of amazing episodes is available at downtimepodcast.com/episodes
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey everyone, I'm Chris Hall and you're listening to the downtime podcast where we delve deep |
| 0:07.9 | into the gravity-based side of mountain biking. First up, I want to thank our supporting partners |
| 0:12.4 | and that's earshots and YT industries who both have great offers for you. You've heard me talk about |
| 0:17.4 | Earshots great little Bluetooth headphones on the podcast before. They were designed with riding and activity in mind and that shows as they're the only |
| 0:24.2 | headphones that stay in my ears on the bike and in the gym. This year, Earshots launched |
| 0:28.3 | an updated version of the product, which has made them even better. With 90% more bass response, |
| 0:33.3 | the sound quality is much improved and you really get that drive from those bass heavy |
| 0:37.3 | tracks when you're riding or training. Battery life is increased, they fit better and they're |
| 0:41.9 | easier to use with an auto on off feature. For a couple of years now, they've been my go-to |
| 0:46.4 | headphones for riding or going to the gym. If you're looking for some headphones for riding, |
| 0:50.5 | training, running or just listening to your favourite podcasts, then Earshots have got you |
| 0:54.7 | covered and as a downtime listener, they're offering you 10% off. All you need to do is to enter the code |
| 1:00.0 | downtime 22 at the checkout over on Earshots.com and the discount will be applied at the final stage |
| 1:05.8 | of the checkout process. That's Downtime, all uppercase, no space, then the number 22 over at earshots.com. |
| 1:12.5 | While you're here, don't forget to subscribe or follow the podcast so you never miss an |
| 1:16.3 | episode. Just hit follow or subscribe in your podcast app now or there are buttons to help you get |
| 1:21.0 | that done over at downtimepodcast.com for slash subscribe. We have a fully refreshed and expanded |
| 1:26.6 | range of merch available now over at |
| 1:28.5 | downtimepodcast.com for slash shop. It's really high quality. It's ethically sourced. It's delivered to you |
| 1:34.1 | without any single use plastics and all merch sales go directly to helping keep the podcast going. |
| 1:39.5 | So head over to downtimepodcast.com forward slash shop and check it all out. Christmas is getting closer and a subscription to Downtime EP is the perfect gift for the |
| 1:48.2 | mountain biker in your life or something awesome to put on your very own Christmas list. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Downtime MTB, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Downtime MTB and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.