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Yo Quiero Dinero

YQD Success Stories: From Teacher To Restauranteur | Lucy Ortega

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9607 Ratings

🗓️ 26 February 2024

⏱️ 46 minutes

🧾️ Download transcript

Summary

Episode 257 is another YQD® success story of one of our former students, Lucy Ortega. She shares her journey from teacher to restauranteur. Listen now!

Lucy Ortega is a first-generation Latina entrepreneur. She runs a food business – Sierra Mexican Cuisine and creates online content. She also coaches other first-generation individuals who have dreams of transforming their ideas into successful projects and businesses.

Lucy is honored to share her knowledge and experiences in her entrepreneurial endeavors. Her hope is to be of service to other first-generation individuals, supporting them as they navigate their own entrepreneurial journeys and build their own legacies. She wants other first-gens not just to dream big but to believe and embody their badass entrepreneur self!

For full episode show notes, visit here.

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Transcript

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0:00.0

And I remember just driving down the freeway and I started crying again because I'm like, there's no way I just got this lease and now you're telling me I can even sell food. Again, this comes with like what being an entrepreneur is. My brain was like, I guess this is it. I gotta tell everyone I'm closing it down. I don't know what it's gonna cost me to get out of the, but I guess I got to do it. And my brain was like, no, Lucy, what else can you sell? It's not like you have an empty room. There is a facility there. There's sinks. There's benches. There's everything you need. And I'm like, oh, we're doing a Mexican cafe. There's coffee shops all over the world in L.A., but there's not that many that represent our culture. We're going to start selling

0:22.2

coffee. a Mexican cafe. There's coffee shops all over the world in L.A., but there's not that many that

0:38.8

represent our culture. We're going to start selling cafe de oya, we're going to start bringing

0:43.3

talaver, we're going to start selling pan d'holt, whatever. We're doing this. And again,

0:48.7

it went back to creating a space for the community. And then, ever since then, we changed the concept

0:53.4

where we used to sell

0:54.3

tacos. I still kept the just running solo stand since in LA is like something that people do.

0:59.8

I was like, might as well do it. And then the brick and mortar ended up turning into a cafe.

1:04.6

It is the art of pivoting. That is entrepreneurship.

1:10.2

You're listening to Joquiero Dinoero, a personal finance podcast for the modern Latina.

1:16.1

I'm your host, Janice Torres, award-winning Latina personal finance expert.

1:20.8

I didn't always have my financial shit together, but when I started looking for POC-friendly

1:25.5

personal finance podcasts, I couldn't find any.

1:28.5

And so Yo Quiero Dino was born. On this show, I'll show you how to make

1:32.0

Dineiro, how to keep your Dineiro, and most importantly, how to make it grow. Each week,

1:37.3

I'm connecting you with the most brilliant minds in the world of money and business. So you can

1:41.7

learn about investing, entrepreneurship, and building wealth.

1:45.1

The best part, I'm dishing up all this knowledge with a sassy side of sason.

1:50.1

So if you're ready to be Poderosa with your dinero, you've come to the right place.

1:54.8

Let's dive in.

1:56.6

Before we hop into today's conversation, I want to remind you to follow us on social.

2:01.4

If you're loving this podcast and you want more community, you want to find out more about our events and all the stuff that we have going on behind the scenes.

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