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Knowing what you know now, what is the best piece of advice that you would give to an aspiring founder?

The hardest thing to do is really to start your business and really take the leap, really put in

the work and the leap of faith to say to yourself that I can do this and doing it consistently.

I always tell founders to not let their imposter syndrome get the best of them because I really did start from nothing.

I started in my kitchen, in my dining room, my garage, and I'm still not at a point where

somebody else is pouring my candles for me in a factory, but I'm still in these amazing stores

with accolades. It is possible for somebody to do it, but you can't tell

yourself you can't do it. Not letting imposter syndrome getting the best of you is so important.

I can't emphasize that enough. You're listening to Joquiero Dinoero, a personal finance podcast

for the modern Latina. I'm your host, Janice Torres, award-winning Latina personal finance expert.

I didn't always have my financial shit together, but when I started looking for POC-friendly

personal finance podcasts, I couldn't find any. And so Yo-Quero Dino was born. On this show,

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