YouTube is going after TikTok with one of the best weapons they have. Financial incentives

for video creators. Motelful Money starts now.

I'm Chris Hill joined by Motelful Senior and Les Maria Gallagher. Thanks for being here.

Thanks for having me.

Let me say up front, we are recording this late morning. This is a couple hours before

the Fed is going to make whatever announcement they make about interest rates. I fully expect

it when they make that announcement. There will be some sort of reaction, possibly an

overreaction on Wall Street. So by the time folks are listening to this, just know,

we're recording this before that announcement. We're going to dip into the full mail back.

Let me start Maria with Alphabet, specifically YouTube, which announced this morning, it

has a new revenue sharing model for creators of short-form videos. For anyone who's wondering

about the impact of TikTok on the business world, here is just, I think, the latest example

of that where Alphabet is saying, okay, what can we do monetarily to get people creating,

get people off TikTok and creating TikTok-like videos on our platform?

I also think it can't be un-overstated the importance of creators to these type of ad

revenue-based platforms. So to talk just a little bit about creators, there are about 50

million people that consider themselves to be influencers, creators online. Only about

two million of them do it as their full-time job. But it's actually become an incredibly

desired career. Being a YouTuber is one of the most popular answers when you ask kids what

they want to be when they grow up. It's actually three times more popular than saying an astronaut,

which was historically the most popular answer. So I just think that that, an incredibly

interesting shift in the way advertising runs that's happened in the last 15-ish, but

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