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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, September 29th.

It's no secret that when it comes to short videos,

one app currently rules them all. You know the one. TikTok, we're talking about TikTok a lot on this show

for a good reason. Every competitor seems to want to be it. Since the app's meteoric rise beginning

around 2018, established apps like Instagram and YouTube have tried to capture some of TikTok's short video

magic with varying degrees of success.

We told you recently how Instagram was trying to be more like TikTok by focusing less on still

images and more on videos and by introducing an addictive TikTok-style algorithm. The move made it less of a social network and more on videos, and by introducing an addictive TikTok-style algorithm.

The move made it less of a social network and more of a, well, TikTok knockoff, you might say.

...