Inside Google, YouTube took a long time for its business to really click.

There was an initial frustration for several years and you can go back and find a lot of

press reports about how YouTube was sort of serially unprofitable and kind of a drag on

Google for a long time.

I'm Chris Hill and that's Mark Bergen.

He's a reporter from Bloomberg and author of the upcoming book, Like, Comment, Subscribe

Inside YouTube's chaotic rise to world domination.

Dylan Lewis caught up with Bergen to talk about the rocky road that led YouTube to become

one of the most successful tech acquisitions in history.

As well as the complicated relationship YouTube has with the people who create video content

and how the platform has an uncanny knack for being a part of world changing events.

So YouTube is kind of forced gumballic in that there are all these seminal moments along

the way over the last 15 or so years where it is there.

It is a part of the conversation or it's where the conversation is happening.

And one of the things I was kind of struck by was you're embedding these videos as these

kind of reminders of what happened on the platform and what was important on the platform.

But that very act, the idea that content could be from over there and then brought here

onto a web page is something that YouTube kind of conditioned us to accept and really

made possible on the internet.

Yeah, totally.

I love that forest gump comparison.

This was, I think I mentioned it in the early in the book that like JavaScript that the

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