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Listen to Skin in the Game and more from the Marketplace Morning report wherever you get your

podcasts. YouTube takes a leap into the AI copyright jungle. From American public media,

this is Marketplace Tech. I'm Lily Dramalli YouTube recently announced it's partnered with

Universal Music Group to launch a music AI incubator. The goal, they say, is to come up with new

AI projects while protecting artists. It comes after songs featuring AI versions of singers

like Drake, Kanye West, and Frank Sinatra got viral attention, which raised questions about how

copyright law applies to AI-drived music and who should get paid. The deal could breed

innovation, but could also create some serious problems according to Neely Patel,

Editor-in-Chief of the Virge and Host of the Decoder podcast.

So what we've arrived at is YouTube and Universal Music coming to some sort of agreement

to allow Universal Music artists into some sort of incubator where I'm confident YouTube

engineers and artists will come up with some fun new AI tools. And on the other side for

Universal's lawyers and YouTube's engineers to expand a system called Content ID to cover what

YouTube has labeled Generated Content, which can really only mean one thing. They're going to find

a way to detect AI-generated voices of famous artists and make sure Universal Music gets paid.

So give me a sense of just how serious AI-related copyright strikes are on YouTube.

Well, there aren't. So this is actually a huge, complicated, wonky problem.

You cannot copyright a voice. Now, there are some state-level rights of publicity claims, maybe

or so. Trademark claim that you could fashion out, but all of this is massively untested.

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