You can really build a connection with your audience.

I think that video is such a powerful way of getting your message across to people.

People spend time on videos as well.

They want to engage with the videos.

And if you created a good video, it gets in front of the right people at the right time

with a really good message and a really good offer, then you can't go far wrong.

This is the show where I bring you the best tips, tactics, and strategies for using paid

traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing

so that you can get more leads and sales every day without having

to empty your wall in the process. All right, let's jump into it.

Hey guys, welcome back to the Art of Paid Traffic podcast. Rick, I'm already here. Hope this

finds you well. Thanks a lot for coming to hang on me today. Really appreciate it. This is episode number 135 and this is part two of my interview with YouTube ads expert Tom

Breeze, where we're going to be talking about today the anatomy of high converting YouTube ads.

If you've not yet heard part one in the last episode, episode number 134, which you can listen to at Rick Mulready.com

forward slash 134.

Make sure to check out that episode because we pick up today where we left off last episode.

So just as a quick refresher for you, Tom's the founder of a YouTube ad agency called Viewability,

and he's based in the UK.

And he works with some really

well-known online businesses. And one thing I like about what Tom's doing with YouTube ads in

his agency is they work on a bunch of different niches. So he's able to give a really good

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