Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 20 January 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your Website Is Costing You Thousands in Sales [Here's How to Fix It].In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. Key topics include: - How to design a website that builds trust and boosts conversions. - Why removing clutter can improve navigation and customer experience. - The surprising power of negative reviews in driving sales. - Secrets to maximizing your revenue per user and average order value. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. As a Lunch With Norm listener, your first two removals are FREE. Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information. Timestamps 00:00 Intro 00:06 The Importance of Trust and Navigation 00:20 Maximizing Search and Filters 01:09 Guest Introduction: Matthew Stafford 02:51 Matthew Stafford's Journey 06:07 Optimizing Your Website for Conversions 09:06 Effective Navigation and User Experience 24:08 The Power of Reviews 24:30 Handling Negative Reviews 25:32 The Importance of Interaction 28:13 Giveaway Announcement 29:48 Q4 Sales Strategies 31:36 Gift Cards vs. Discounts 32:32 Key Performance Metrics 40:40 Data-Driven Optimization

Transcript

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0:00.0	Nine times out of 10, the reason why the person came to your site and didn't buy is one,
0:04.3	they don't trust you or they have unanswered questions.
0:06.9	And so if you're not putting in the time and effort in order for them to find what they're
0:10.4	looking for, easy navigation, being able to trust you and see that things are working, you're
0:15.5	going to lose sales.
0:16.3	How can you on the website create a personalized user experience?
0:20.8	Your most valuable traffic is search and then filters.
0:24.6	If you can get them to use the search bar, our e-commerce sites, we've had as high as 7% of people use it.
0:30.6	It'll account for 30% of the revenue on the store.
0:33.6	Wow.
0:34.6	The reviews that actually get the highest conversion is two stars and less.
0:39.4	Your website might look great, but is it actually making you money? Every missale, every abandoned
0:44.7	cart, every unoptimized page, it all adds up. Today, we'll uncover the hidden leaks,
0:50.5	draining your profits, and reveal the data-driven strategies that you need to boost conversions
0:55.8	and turn your site into a sales machine. So let's get started.
1:04.0	Over the past three decades, our guest has demonstrated entrepreneurial experience by successfully building multiple businesses across various industries.
1:17.4	As the CEO and managing partner of Build, Grow, Sale, Scale, and an equity owner of several in-house e-commerce brands.
1:30.8	He's accumulated extensive knowledge and expertise.
1:36.3	This experience has enabled him to mentor thousands of store owners through paid e-commerce groups and live events.
1:39.6	Today, this is our first time guest on the show, Matthew Stafford. But before we get to Matthew,
1:46.8	we're going to have a quick word from a sponsor. Hey, Amazon sellers, are you leaving money on the table
1:51.5	with Amazon? Well, TrueOps is here to help you reclaim every last cent year owed. Over 1,400 brands
	...

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