Your Weakness Might Be Your Greatest Persuasion Tool

Negotiate Anything

American Negotiation Institute

Education, Careers, Business

4.8 • 659 Ratings

🗓️ 23 May 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if the key to persuading someone wasn’t hiding your flaws—but revealing them? In this episode, Kwame Christian sits down with behavioral science expert and bestselling author Richard Shotton (The Illusion of Choice) to uncover the hidden psychological levers behind trust, influence, and decision-making. From the Stolen Thunder effect to the surprising power of using precise numbers, you’ll learn how small shifts in language and strategy can drastically increase your credibility and impact at the negotiation table. Whether you’re a negotiator, marketer, or just someone who wants to get better at persuading others without manipulation, this episode offers actionable insights grounded in decades of research. Connect With Richard Buy Now: ⁠The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy ⁠ ⁠Follow Richard Shotton on LinkedIn Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0	Break language barriers instantly by translating up to 44 languages in real time with the HP AI PC,
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0:14.0	Learn more at HP.com slash AIPC.
0:25.8	From LinkedIn News, I'm Jesse Hempel, host of the Hello Monday podcast.
0:32.1	Start your week with the Hello Monday podcast. We'll navigate career pivots. We'll learn where happiness fits in. Listen to Hello Monday with me, Jesse Hempel on the LinkedIn Podcast Network, or wherever you get your podcasts.
0:42.8	Hey, I'm Kwame Christian, and you are about to step into the world of Negotiate Anything,
0:48.1	the number one negotiation podcast in the world where we teach you how to make difficult conversations easier
0:53.7	while getting more of what you want in the process. we teach you how to make difficult conversations easier while getting more
0:54.8	of what you want in the process. Each episode is packed with practical tips and strategies from
1:00.2	the experts. We delve into negotiation, conflict resolution, and leadership skills that are crucial
1:06.0	in both business and in life. Whether you're closing a deal, managing a team, or navigating personal relationships,
1:13.1	Negotiate Anything provides you with the tools you need to succeed. Our conversations are real,
1:18.9	relatable, and most importantly, rooted in practicality. So if you're ready to transform your
1:24.7	conversations and elevate your negotiation skills, join me on Negotiate Anything.
1:29.8	Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to listen. Let's make every
1:35.5	conversation a winning negotiation. Richard, thanks for joining us today. Very nice to see it.
1:43.5	Yes, likewise, my friend.
1:45.1	So how would you get it started by telling us a little bit about yourself and what you do?
1:48.6	So my background is in taking findings from behavioral science, what people used to call
1:54.2	social psychology, the study of how people actually behave, rather than how they claim to
1:58.1	behave, and then applying those findings to marketing and persuasion.
2:03.1	I like this. And Little Birdie told me that you might have written a book recently.
	...

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