What's up, guys. I have a special episode for you today. In this episode, Alex and I actually are

talking about the importance of standards in business. And so we had some time on a Sunday and felt

like doing a podcast together. Actually, Alex was reporting podcasts because he likes to batch him back

to back. And we wanted to hang out. And so I joined him. If you are somebody who's growing a business or

wants to grow a business and you want to understand what it takes and what kind of standards

you need to uphold, this episode is for you.

I wanted to talk about something that I feel like will be a meaty subject for both of us with regards to business, but it probably does have some tendrils that extend to regular life.

And that single prompt or word is standards.

The reason I thought it would be really good topic is because as a business owner,

I have a few themes of lessons that I have to continue to learn over and over again.

I feel like the concept of the lesson stays the same, but my understanding of it deepens.

You see the zillionaires on stage saying, hey, you just have to hire great people.

And then, you know, the local barbershop guy is like,

yeah, sure, you got to hire great people. But there's just so many levels to great people.

For standards, it kind of works the same way, which is in a lot of ways, you get the business,

you tolerate. Lela made this tweet earlier today. and I think in seeing that tweet, I thought to

myself, you know, I think it'd be fun if we did this together. So I will read you the tweet that

you had. The reason your business is shit is because you are comfortable with a shit business.

If a shit business made you uncomfortable, you wouldn't stop until it was fixed.

Yeah, that was really on my mind because people tell me all the time how desperately they

wish to have a great business. But the truth is, is that I know the way we are, which is like,

I will not stop and you will not stop until we don't have a shit business. Or, and I wouldn't

...