You're not lazy. You just don't have systems to get shit done. By the time I was 28, I built a

$100 million business and now I run a $500 million portfolio. I achieve this not because I'm

special, not because I'm talented, not because I'm intelligent, but because I created a system

to constantly beat procrastination. So today I want to reveal my three-step framework to get shit done

no matter what. The first step to overcoming this is to understand the root of procrastination.

So before we can overcome procrastination, we have to understand what's actually causing it.

Because if we identify the cause incorrectly, then we probably identify the wrong solution.

The reason that most people procrastinate

is actually experiential avoidance. You avoid things in the short term that actually cause you more

harm in the long term. So something might feel uncomfortable today, therefore you avoid it,

but it actually sets you up for failure tomorrow because you avoided it today. I will give you

an example of when I did this recently. When I was

building my first company, Jim Launch, kept saying, I'm going to make content one day. I'm going to

put videos out one day. I'm going to make a podcast one day. I got so far as to like I had my

whole team name my podcast. We had a whole cover done. We had the site ready to go and I didn't hit publish. I had videos for YouTube scripted. I never recorded them.

I had tweets that I never hit publish.

It wasn't until I went to a place

called Bear Lake, Utah, with Alex.

And it's this beautiful place.

It was just me and Alex alone with our work.

And when I was there, I did a lot of self-reflection.

I asked myself this question, which is like,

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