My name is Miles McQuary. I am partner and beverage director at Kimball House.

The sound you're hearing is of Miles making us a really special drink.

He's behind the bar of an award-winning restaurant outside of Atlanta.

You want me to open some and pour you some?

It's fun to watch Miles work. He is a master of his craft.

He's been honored by the James Beard Foundation and the Michelin Guide.

The perfect drink for me is something that is simple but also kind of provokes thought.

Every ingredient should shine.

Miles calls this drink a Tokyo Zero. So it tastes like a, like a light, airy, salted, Yuzu lime-aid.

And yeah, to me, it drinks like like a real cocktail in the past few years

Kimball house has added a lot of drinks like this one to the menu to satisfy what has become a

growing number of customers who are no longer coming in for cocktails the dry

January thing has has gone up significantly in recent years it's like we feel it as a business for sure and it's not just dry January thing has gone up significantly in recent years. It's like we feel it as a business for

sure. And it's not just dry January anymore. Americans drinking habits really did change during the

pandemic. Rates of, quote, excessive drinking surged. Recent studies show that rates of heavy drinking

still remain high, and rates of high intensity drinking are

high as well.

And that means more than eight drinks in a row for women, 10 drinks in a row for men.

But at the same time all of that is happening, there is this other trend that is catching

on.

Alcohol sales have jumped, but at the same time, non-alcoholic beverages, their sales went up as well.

41% of Americans say they are now trying to drink less, or they are sober, curious.

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