This is a HeadGum podcast.

I don't know the truth.

I don't know the way.

I don't know what to think.

I don't know what to say.

You've got your mind.

You've got your game.

I don't know anything.

Hello and welcome to Factually, I'm Adam Conover.

Thank you for joining us once again to talk to some of the most fascinating experts on the planet about all the amazing mind-blowing things that they know and you don't.

We have an incredible conversation for you today.

Let's jump into it.

You know the tech industry makes a huge amount of money of creating and collecting vast amounts of our private data.

And selling it to other companies to feed you ads or figuring out how to otherwise monetize it.

And you know, that business model, I'm not going to say it's all bad.

However, the creation of all that data has risks and consequences that those companies rarely think through.

In fact, sometimes they drive straight into those chasms.

Head first, straight on, the consequences be damped.

Let me give you an example.

Take the Home Security Company Ring.

Now I remember Ring from its star turn on Shark Tank a couple years ago.

I love Shark Tank.

...