I'm Nicole Lapin, the only financial expert you don't need a dictionary to understand.

It's time for some money rehab. If you're new to investing, the stock market can feel so intimidating and so

unfamiliar, but the truth is investing is closer to home than you might think.

Literally. If you look around right now with the things you have lying around your house,

you can probably invest in most of the companies behind those products. Like do you have a Mac laptop?

You can invest in Apple.

More of a Dell person, no problem.

You can invest in Dell too.

If you have a car in your garage,

snacks in your cabinet, soda in your fridge,

a cell phone in your hand,

you are already investing as a consumer. But you can

invest as a, well, investor as well, which will allow you to reap the major benefits of successes

of your favorite companies. Looking around at the things you touch every single day is an exercise I recommend people do if they're just starting to get into the market

and I actually took a listener through this exercise on my other podcast Money Assistant in an episode I'm going to share with you today.

In the episode we determined not only how to figure out which brands you can invest in,

but also which brands you should invest in.

Here's Money Assistant. I'm Financial Expert and New York Times

best-selling author Nicole Lappin. And I'm Magnify, the AI Assistant that powers the

Magnify app.

And we are your money assistance.

On the show, we help people overcome financial setbacks

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