Your Recession And Algorithm Proof Marketing Strategy For 2023
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 17 October 2022
⏱️ 10 minutes
🧾️ Download transcript
Summary
You don't have to scroll on Instagram for more than a minute to see that engagement and views on stories are down. Between the economy and the constantly changing algorithm, entrepreneurs everywhere are going into a full-on panic trying to figure out how they will generate sales. As such, we talk about how to create your 2023 marketing strategy that is recession and algorithm-proof.
Also in this episode:
- The significant differences between content and visibility
- Why everyone is craving human interaction and contact
- Why you need to build a community around your business
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:28.1 | Let's get started. |
| 0:29.5 | Welcome back and thanks so much for tuning in to the Kelly Roach Show. |
| 0:33.0 | Today we're going to talk about some of the trends that are happening online and some of the key |
| 0:38.0 | things that you want to make sure that you get established in your business before the ball drops |
| 0:43.3 | for 2023. Now, all it takes is about two seconds of scrolling on Instagram for you to see the |
| 0:51.6 | many Instagram experts that are absolutely losing their minds over the fact that engagement is |
| 0:58.8 | views on stories are down and you see entrepreneurs everywhere in a full on panic trying to figure |
| 1:06.8 | out how they're going to generate sales otherwise. If you have been one of those people over the |
| 1:13.8 | last few years that has wanted to rip your hair out with the manic-franicked trends that you |
| 1:20.6 | see online constantly, then this is really going to be good news for you because what's going to |
| 1:26.7 | happen is you are going to be led to do more sustainable activities that are not driven |
| 1:34.4 | by the algorithm. This has been my mission in all of my five companies since day one of inception. |
| 1:41.4 | How do we build sustainable companies that are going to grow like crazy year over year, |
| 1:48.4 | regardless of the economy, regardless of the algorithm, regardless of what the latest |
| 1:53.4 | greatest trend is? And two core things that are going to make a massive difference for you in 2023 |
| 2:01.5 | are having a visibility and collaboration network and making sure that you have your referral |
| 2:07.5 | marketing system dialed in. Many people want to have a referral marketing system dialed in, |
| 2:14.5 | but they don't have an offer that is strong enough from a positioning standpoint to be |
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