You know you think about the Wealth of Nations Adam Smith one market clearing price for everything well not really I mean if you knew everybody's elasticity of demand and prior brand loyalty you could strike the right price for that person or group of

people it's just that Adam Smith couldn't envision having access to that economy

formation in 1776

I'm Mary Long and that's Brian Leach. He's the founder and CEO of IBata, a

promotions and performance marketing company that likens itself to the trade desk of digital rewards.

You might have used I-Bada yourself.

The company has a namesake app that allows consumers to clip digital coupons and earn rewards,

including cash back, on a number of purchases.

But IBata doesn't just exist to make you money.

It gives retailers like Walmart and P&G,

to name only two basket-level data about your purchases

so that companies can get even better at selling products. Leach founded I. about your

full analysis,

fooling is better at selling products. Leach founded Ibada in 2012, but the company I peaowed earlier this year.

Senior fool analyst Tim Byers caught up with Leach for a closer look at this newly public company.

They also discuss how watching a stranger upload a reimbursement receipt

kicked off a decades-plus long journey,

growing from WTF to RFP, why Abada's growth strategy looks like that of a library.

With me is the CEO and founder of IBata, Brian Leach.

Brian, welcome to the show.

Thanks so much for being here.

I'm not sure how many people are familiar with IBA. You've only been public for a little bit now,

...