Your Message Matters with Jonathan Milligan

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 20 October 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever doubted if your message matters? Our guest has literally written the book on this subject and today he is sharing some of his insights on the matter.

Jonathan Milligan is an entrepreneur and speaker with over a decade of experience helping people hone and fine tune the messages they have to share with the world.

We dive into his experience plus how to believe in your message and define it so you can build a business around it. Listen in for all of that and more on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

How can you stop falling into the comparison trap?
Do we need outside perspective to see our own gifts?
Is it ok if your passions change?
What are egoic labels and why are they relevant to your audience?
What is the hourglass funnel and how does it work?
What are some red flags to look for when exploring your topic and your target audience?
How do you know if the market is saturated or if there is a niche opportunity?
What are the basics you need to grow your reach?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:47.1	Hey, what's up, friends? Grant Baldwin here. Welcome back to the speaker lab podcast. So So good to have you here with us today on episode 312. We've got a great show for you today. We're going to be talking with my good friend Jonathan Milligan about the idea that your message matters. Now, Jonathan is a former teacher. He's actually spent the last decade helping people fine-tune the messages that they share with the world. He's really good at what he does. So if you've ever wondered if your message can really make a difference as a speaker, you're going to get a ton out of this episode. We're going to talk about the difference between having confidence in yourself and having confidence in your message. Also going to be talking about imposter syndrome and how to handle it, which we know so many of us feel. We also talk about the comparison
1:28.4	trap and how to avoid it. And then also during the end of the conversation, Jonathan explains
1:33.0	his hourglass funnel approach to marketing, why he thinks it's one of the best ways to focus
1:37.2	the work that you do in sharing your message. A lot of good stuff here. Let's get right into it.
1:41.9	Here's my conversation on why your message matters with Jonathan Milligan. Enjoy. Hey, it's up for Inge, Grant Baldwin here. Welcome back to the Speaker Lab podcast. Good to have you here with us today. Today joined by my buddy and fellow entrepreneur, Mr. Jonathan Milligan. Jonathan, thanks for being here with us today. Hey, thanks for
2:01.6	having me. I'm glad to be here. You bet, man. All right. So we've known each other for a few years,
2:05.3	and I know that you work with people who have a message that they need to get out into the world.
2:10.7	So for people who aren't familiar with you, kind of give us a snapshot overview of who you are and what
2:15.6	it is that you do. Yep. So I am a former high school teacher
2:19.9	who grew up in a family of teachers and even married a teacher. How about that? And
2:25.1	scandalous. I know. After a couple of years, I've had this entrepreneur itch. I wanted to do
2:31.4	something. You know, I didn't know if that was what that was.
2:34.6	And went on a journey and I told that journey in the book. But essentially I fell into
	...

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