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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on Friday, September 14th.

For many of us, Friday is pizza night. Struggling to choose a

pizza place? The big chains battle for your loyalty every day and not just by showing us ooey-gooey

images of dripping cheese atop golden crusts. When you're in a battle for the top, you have to use

your imagination, which is just what Domino's has done with a seriously out-of-the-pita-box ad campaign.

In June, Domino's decided to go after potholes.

In a campaign it called pizza for paving, the company offered to fix potholes in 20 towns, because, as it argued, bad roads shouldn't happen to good pizza.

The initial effort was tiny with a budget of only $100,000.

But the cheesy campaign blew up on social media, flooding the company with paving requests nationwide.

In response, Dominoes stretched the campaign to cover all 50 states.

So far, they've had 140,000 requests, with nominations still open.

...