Your Launch Strategy Is Killing Your Business..(Start Messy!) | The Dept. #80
The Dept. w/ Omar El-Takrori
Omar El-Takrori
4.9 • 805 Ratings
🗓️ 2 July 2025
⏱️ 76 minutes
🧾️ Download transcript
Summary
In this episode of The Dept. Omar dives deep into breaking free from the perfectionism and overthinking that hold many entrepreneurs back from launching their projects. Drawing from his own experience with failed launches and lessons learned, he shares three powerful strategies to just pick a launch date, deliver value consistently, and embrace doing it messy for the data. If you’ve been stuck trying to perfect your course, podcast, or program before putting it out there, this conversation will give you the permission and practical mindset shifts to start now, iterate, and grow your business in real time.
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Transcript
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| 0:00.0 | Hey, department fam, Omar here. Before we get into the conversation, I first want to just thank you for being locked in. |
| 0:05.2 | You're signaling to me that you value leveling up either in business and or in life. And more than anything, |
| 0:11.8 | the fact that you would use me and trust me for that information means the world to me. I do want to |
| 0:16.5 | invite you to the next content to cast challenge coming up pretty soon here. This is a five-day |
| 0:21.6 | live coaching experience with myself and it's an environment unlike any other environment where I |
| 0:26.6 | literally open up the hood to my business and I show you how I'm making seven figures online, part-time, |
| 0:31.6 | all by building my personal brand and how you could stop chasing business and start having |
| 0:36.6 | business chase you. |
| 0:37.8 | You know what's crazy? Since building my personal brand, I don't have an opportunity problem. |
| 0:42.0 | Opportunity is actually my problem. And so if you want that same problem, which is a good |
| 0:47.4 | problem, I want to see you at the next content to cast challenge. You can find the link in the |
| 0:51.0 | description to get signed up. Now let's get into this fire conversation. By clicking on this video or podcast, chances are is you are working to launch something. |
| 1:00.0 | Maybe you're trying to launch your YouTube channel or you've been planning on launching your YouTube channel. |
| 1:04.0 | Maybe you want to launch a podcast. |
| 1:06.0 | Maybe you want to launch a course or you want to launch a program. |
| 1:10.0 | Launch, launch, launch, launch, launch, launch, launch or you want to launch a program. |
| 1:12.5 | Launch, launch, launch, launch, launch, launch. Like, as a business coach to many people, I found that this word launch boils me. |
| 1:22.9 | It makes me mad. |
| 1:23.8 | Why? |
| 1:24.1 | Because it reveals so much about where you are and what you think about when it comes |
| 1:30.4 | to the marketplace. And this conversation is going to break you free from thinking in a way |
| 1:36.1 | where you're preparing and maybe you're trying to make something perfect that can't be perfect. |
... |
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