Your Hiring Strategy Is Broken (Here's Why)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 18 December 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They share practical LinkedIn recruiting tactics, the “open to work” signal they use when evaluating acquisitions, and why culture is a 60-day moving average. Plus, a sharp debate on services vs SaaS, why bad hires compound into the “Bozo explosion,” and a quick shout to MP Digital, Ubersuggest, and Answer The Public at npdigital.com. Key takeaways: -Sourcing wins for director-plus hires. -Job ads can uncover surprising talent fast. -Bad hires compound into massive output loss. Chapters: (00:00) Hiring sources vs job ads (01:54) Executive roles: hire by network (06:55) “Open to work” acquisition signal (08:50) Culture is a 60-day average (15:47) MP Digital and SEO tools (16:09) Services business vs SaaS (22:30) Organic social and YouTube audit (23:39) B players and Bozo explosion

Transcript

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0:00.0	A question for you. So what percent, and you might not know this, but what percent of people for MP Digital right now of new hires are sourced versus, you know, coming through a job ad?
0:09.7	I have no idea. I'll tell you this. I do know this interesting fact. Okay. So we were going, we're recruiting some people right now for some of our tools,
0:23.1	uh, ubersess and answer the public. So then Mike starts hitting up our recruiting team or
0:30.1	someone on our team. I don't know who it was. And they were just like, hey, I need help with
0:34.8	these roles. And they're like, we don't have the time.
0:38.0	And Mike's like, what do you mean?
0:38.8	We don't have the time.
0:39.9	They're like, we're already overwhelmed.
0:42.4	We have like 48 open roles right now that we're working on.
0:46.4	And he's like, oh, so then Mike just started doing it himself and started recruiting.
0:50.1	Yeah.
0:50.7	But with that many open roles, there's no way that it's being filled by network.
0:57.4	It's, I'm assuming a lot of it is just going out there and recruiting.
1:01.4	But on the flip side, I was talking to my CEO about an internal role for our organization.
1:08.2	So we're in, I think, 28 countries.
1:10.5	I don't know all of them by heart, but let's call it 28 countries that we classify internally.
1:15.0	For marketing, I think we use a little bit less.
1:17.5	I know we have people in like 35 or something like that, countries.
1:22.1	But we're in, call it 28 countries.
1:24.9	We have at this point a good amount of global clients that pay us for different
1:30.6	regions. Some of those clients, we communicate all together and we're doing one cohesive plan.
1:37.8	Some of those clients were not because they split up their marketing by region and each person
	...

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