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The Art of Online Business

Your Free Facebook Group Is Hurting Your Business

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 29 April 2022

⏱️ 18 minutes

🧾️ Download transcript

Summary

Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.” ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Faceb...

Transcript

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0:00.0

Hey, my friend, welcome to the art of online business podcast.

0:08.7

My name is Rick Mulready, and I'm an online business coach.

0:11.7

I'm an ads expert.

0:13.1

And most importantly, I'm a dad.

0:15.5

And this show is where we help established online course creators and coaches create more profit, more impact, with less

0:23.9

hustle. All right. Let's get into it. Hey, what's up, my friend, Rick here. Welcome to episode

0:33.2

number 595 here on the show. This is another quicktip episode, a Friday quicktip episode.

0:40.1

And today I want to talk to you about why your free Facebook group is actually hurting

0:47.1

your business. Now, I know there's going to be some of you who are listening right now who

0:52.1

are saying, Rick, what are you talking about? My group is amazing. Okay. And cool. I will get to that just a second. But I want to share with

1:00.4

you today a common theme that I've been seeing for years now. I see this time and time again

1:05.6

when it comes to free Facebook groups. And that is they're actually hurting your business. They're doing

1:11.9

more harm than good for your business. And of course, as with anything, as I just mentioned,

1:17.7

there's always outliers and exceptions, right? People have communities that are actually worth

1:23.3

their focus and their attention, right? They're being very intentional and strategic about the community.

1:31.0

But more often than not, these Facebook groups are, again, actually doing more harm than good.

1:37.5

And I want to share today the top two reasons why I say this.

1:43.2

Okay, so number one, you are at the will of the Facebook group

1:47.4

algorithm. So if you have a free Facebook group and you post something, just because you post

1:53.6

something in that group does not mean that everyone's going to see it, especially if you have a

2:00.4

larger Facebook group, right?

2:02.6

One of the single biggest frustrations of people that I work with who have large Facebook

...

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