What's up everybody? This is Russell. Welcome back to the Marketing Secrets podcast. Today, we are jumping into day number four of the Five-Day Lead Challenge. And this is one we're going to start getting into the actual emails. Like, what do you send these people when they come through? And I'm excited because on this episode, I actually had Yada Golden, who was in the house when we recorded this live event, who came out and she walked us through her framework and how she

structured her email sequences to get people to open emails, build a relationship,

and to buy over and over and over again.

Something that's so powerful, I don't think we talk enough about in our community, is how do you

actually structure and craft those emails?

And so that is what is happening on today's episode.

A couple of funny things.

If you do go online and go to 5-day leadchallenge.com, you can opt in there and see the videos of this live event for free.

And also download the one pagers and the homework assignments and things like that.

But you'll notice one thing is that on the video for day number four, Yada and I are sitting on opposite sides of the stage.

And the reason why is because this was filmed in the middle of COVID.

And people were freaking out, like, yelling like, you can't be that close to each other,

which is completely ridiculous now that we're looking back in time.

So we had a film like six and a half or seven feet apart just to make sure that the audience

at home wasn't angry at us, which is so funny to me now.

But anyway, that, it is what it is. So if you're watching the video, you're like, why are they sitting so far apart? That is why.

But anyway, like I said, today we're talking about your follow-up funnels. What are the email

sequences? Yada Golden is my special guest on this one. She's an amazing job. I hope you

guys enjoy it. And with that said, we'll queue up day number four. So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital?

We're spending money from our own pockets.

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

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