Your First $100K – The Formula For Growing Your Business Through Social Media With Tori Dunlap

Hello Seven Podcast

Rachel Rodgers

Self-improvement, Entrepreneurship, Careers, Business, Education

4.8 • 601 Ratings

🗓️ 13 August 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ready to grow your business and hit that first $100K? 🔥 Join our next Money Making challenge: https://makemoneymoves.co/ This week, Rachel Rodgers sits down with Tori Dunlap, money expert, founder of Her First $100K, and social media powerhouse with millions of followers. Tori breaks down the exact strategies that help her to generate revenue, nurture a community, and drive overall success. Prepare yourself for hot take after hot take and Tori tears down some of the biggest misconcep...

Transcript

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0:00.0	Can we have a vulnerability moment for a second?
0:01.7	Will you raise your hand if you're scared of selling?
0:03.9	Here's the thing.
0:04.6	I need you to serve before you sell.
0:06.1	When you show up on social media, I need you to focus on how do I serve my audience before I ever ask them to do anything for me. Now you're a TikTok millionaire, but obviously you did not start there. Tell us where you started. So I run a company called her first 100k and it started
0:21.0	with my own origin story of trying to save $100,000 at age 25. And spoiler alert, I was
0:26.6	successful in doing that. What I wish more people understood about marketing is the first
0:31.1	bit is throwing spaghetti at a wall. Getting to a point I had about 4,000 followers on Instagram
0:35.9	and I couldn't break that. Everything changed for me when I stopped trying.
0:39.3	How do you make money?
0:41.3	So we have our podcast that makes money on the ad side.
0:43.3	We have our book.
0:45.3	We have two signature programs, but 65% of our revenue comes from either affiliate or influencer partnerships.
0:52.3	We turn down probably 80%, maybe more of stuff that comes our way.
0:56.2	A couple of things that I need you to understand about creating any sort of content.
1:01.2	One, again, it doesn't have to be perfect.
1:03.4	In fact, it never will be.
1:04.7	The second thing is it does not have to be.
1:08.1	Welcome to the Hello Seven podcast.
1:14.4	That's Seven, as in Seven Fig figures. I'm your host, Rachel Rogers. I'm just sitting here with my friend Tori. Welcome to R-O-I. This is your first time
1:24.1	here. How are you feeling? Oh, I'm feeling so good. This might be the most energetic crowd I've ever seen. Listen, she knows all of the words to that Cardi B song that was just
1:32.6	like, I was like, see, that's how I know you're in the right place. Okay. Okay, so Tori,
	...

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