Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 April 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
(01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
(07:15) What Google’s new algorithm update tells us about the future of AI content
(10:57) Stupid Pepsi ad
(13:21) Why startup building is different with AI
(17:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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Transcript

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1:00.5	All right, today we're going to be discussing how your email marketing won't work anymore unless you follow these three new rules from Google and Yahoo.
1:09.0	Did you see what they ended up putting out?
1:12.0	No. So Google and Yahoo. Oh yeah yeah this I have go ahead. Yeah so if you're
1:18.1	sending out 5,000 or more emails per day they're changing up the rules on you. The first is your
1:25.6	spam limit needs to be less than 0.1% ideally it can go above 0.3% so that really means you can go up to 0.3% but they don't want you over
1:37.3	And if it goes over 0.3% there's a good chance your emails don't even get placed in people's inbox
1:57.1	The second is and this one has been going on for a long time, it just sounds like a lot of people still don't do it at least smaller businesses. They want you to use SPF, DK, I am, and D-Mart to let them know that you're actually the one really sending out the email versus someone spamming or pretending to be you, which makes
	...

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