The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 4 April 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
(01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
(10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
(12:45) Why MrBeast is getting even more views today

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Transcript

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1:00.5	So Eric, do you know the difference between the ad agency that does a million dollars ten million a hundred and one plus billion in annual revenue I can speak to one million ten million you can speak to nine nine figures and you can speak to ten figures.
1:14.1	All right, let's do it.
1:15.4	Yeah.
1:16.1	So basically, Neil wrote this tweet and it's a pretty good one.
1:20.1	So Neil's tweet over here says typically million dollar shops work with
1:24.2	small mom and pop clients really what you have to do when you're trying to when you're
1:27.3	a million or trying to go above that you're trying to put food on the table and so
	...

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